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Unlock Long-Term Growth With On-Demand Commercial Expertise

Empowering Founders and Executives to Build Scalable Sales Strategies and Close Deals Faster.

Experience

What I Bring to Your Business

With over 14 years of experience in scaling fintechs across Europe , I offer a unique combination of strategic insight and hands-on expertise in scaling B2B core banking and SaaS platforms. My background spans across commercial leadership, demand generation strategies, revenue operations, and Acquisition processes, allowing me to offer support tailored to your startup's specific needs.

Key Areas of Expertise:

B2B Core Banking & Embedded Finance:

Sales Strategies & Commercial Leadership:

Demand Generation & Top of Funnel Optimisation

Extensive experience in tech sales, driving growth and adoption of core banking and embedded finance platforms.

Craft sales strategies, build high performance commercial teams, and implement tactics to accelerate growth.

Building tailored, cost-optimised demand generation initiatives, converting your ideal customer profile into a qualified leads.

Contract Negotiation & Pricing:

Expertise in structuring pricing models and commercial agreements that drive value and maximize revenue.

Forecasting, Pipeline Management, & Sales Ops Support.

Get full pipeline clarity, weight each stage with confidence, run a high-performing sales team, and keep investors and stakeholders aligned for precise planning and execution.

Personal Branding & PR:

Leveraging my personal brand for visibility and public relations support.

Engagement
Models

I offer a phased approach to scaling your commercial operations, starting with advisory services and evolving into full-time strategic support. My flexible engagement model ensures you get the right level of expertise at every stage of growth.

Engagement Models

General Advisory

At this stage, I dedicate focused hours each month to deliver strategic guidance, uncover pain points, and provide actionable solutions that lay the groundwork for future growth.

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Project-Based
Dedicated Support

As you scale, pivot, or expand, I step in as your fractional CRO or VP of Sales, sharpening sales processes, driving demand, improving forecasts, and aligning growth with your bigger picture. My goal? Equip your team to lead confidently and run the show without me.

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Retainer-Based Fractional Support

Ready to accelerate growth? I offer hands-on fractional or in-house support to build a top-performing commercial team, align with your market, and get you fundraise- or scale-ready.

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Mission:

Drive Growth through Fractional Commercial Expertise

MPath brings over a decade of sales expertise to help fintech startups and scaleups navigate critical growth milestones. Whether you're pivoting, launching in new markets, expanding into fresh verticals, or strengthening your current footprint, MPath designs and implements sharp, results-driven sales strategies tailored to your stage and goals.

Backed by a strong network across banking and tech, MPath also connects you to top-tier partners, from refining your GTM strategy and conducting competitor analysis to providing marketing support and overhauling Product and Tech teams.

We believe the future of growth is fractional. To manage burn and move the industry toward profitability, startups need flexible, high-impact support. MPath delivers the ready-to-launch insights and action needed to move fast, and scale smart.